Online Workshop: The Basics of Digital Church Communication

Led by:  Christen Kinard, Founder, Digital Congregations

Workshop Description: This 4-part course is designed for church leaders—from pastors to communications managers—to learn to navigate the complexities of digital church communication more easily and effectively.

Touching on a range of important and practical topics, this course includes the four live lessons (along with their recordings), a take-home communications roadmap, and scheduled office hours to address specific questions and concerns.

TUESDAY, MAY 11  | 10 A.M. EST

How to Be a Hybrid Church

You began streaming your service back in 2020. Now it is time to reflect on and possibly revise what you are doing and how in preparation for the existence of in-pew and at-home congregations.

In this 75-minute session, we will review:

– best streaming practices and the tools you will need

– what to anticipate in a post-pandemic transition to split congregations

– how to honor both congregations equally in worship

TUESDAY, MAY 18  | 10 A.M. EST

Social Marketing or Social Ministry?

Your social media channels are for more than just informing your congregants of what is going on and inviting them to join you. They can be more than just a support to your ministry; they can be the focus of ministry. Discover how to use social media as a tool for building community, discipleship and outreach.

In this 75-minute session, we will review:

– the major misconceptions and myths about social media

– how to get social media algorithms to work for you and not against you

– creative ways to use social media for ministry

TUESDAY, MAY 25  | 10 A.M. EST

How to Increase Online Giving

The ways and reasons we give are changing. If your messaging about giving and the tools you offer your members have stayed the same, you have some catching up to do!

In this 75-minute session, we will review:

– specific action items to increase online giving

– which online giving tools are most effective

– how to better communicate your church’s needs

TUESDAY, JUNE 1  | 10 A.M. EST

Virtual Curb Appeal

Your website is now your front door. It is the first impression you make and it is likely not as welcoming and inviting as you think. Learn what visitors and congregants alike need from your website and how best to meet those needs.

In this 75-minute session, we will review:

– the questions your homepage should answer and in which order

– one participating church website to assess wins and identify gaps

– an introduction to search engine optimization

Leader bio: Christen Kinard has spent a decade as a professional in communications and marketing. She has helped businesses and organizations as diverse as high-end retail stores and independent schools develop and implement efficient and impactful communications strategies. Digital Congregations sits at the intersection of her desire to do meaningful work, her belief in the importance of faith communities, and her talents and experience. Christen has a MA in Peace and Conflict Resolution from Norwich University and a BA in International Relations and French Literature from the University of South Carolina.

Online Format: This four-session workshop will use Zoom technology to meet online in order to allow for presentations by the leader as well as interaction among participants. Participants will need an electronic device equipped with a reliable Internet connection, built-in or external microphone, and a built-in or external webcam.

Cost: Both individual and group registration options are available; group registration consists of up to 3 individuals from the same church or organization.

$110 per individual, if register by April 11, 2021. (Note: Beginning, April 12, individual price increases by $15. Register early and save!).

$150 per group (up to 3 participants from the same church/organization), if register by April 11, 2021. (Note: Beginning April 12, group registration price increases by $25. Register early and save!).

CEUs: .4 CEUs (Continuing Education Units) for this event. Note: CEU certificates can be generated upon request at the time of the event.

Registration: Online registration is open. Click here to REGISTER. Registered participants will receive a Zoom meeting link the week prior to the event’s first meeting.

Waiting List: Space is limited. Register early to reserve your spot. Once event reaches capacity, a waiting list will be started.