Online Workshop: Storytelling Masterclass – Become a Better Communicator

Led by:  Christen Kinard, Founder, Digital Congregations

Workshop Description:

Are you boring?

Probably not. But your church’s communications may be.

Churches often default to making announcements and sharing information, but that bores people. Instead, why not inspire them to action and build community by telling great stories?

Storytelling may be a recent marketing buzzword, but it’s also a beloved tradition. Stories are both ancient and relevant today as only they can cut through the busy-ness and the noise.

This 3-part online workshop is designed to teach congregational leaders of all kinds how to craft and tell their church’s story across their communications. This course includes three live lessons, along with their recordings and slides, as well as office hours with the Instructor for specific questions and concerns related to your own ministry context. Each live, online session will be 90 minutes in duration with a Q&A. The course is limited to 20 participating churches to maximize individual attention.

Tuesday, April 13 | 10:00 – 11:30 a.m. EST
Setting the Stage
To tell your church’s story effectively, you must know and understand its various components. And they are likely not what you think. Discover why your church is not the hero of its own story and establish the foundation for this important process.

Tuesday, April 20 | 10:00 – 11:30 a.m. EST
Writing the Script
Once you have the key components of your story in place, it’s time to write your script. In this lesson, you will learn to answer specific questions in a specific order so your story captures attention and inspires!

Tuesday, April 27 | 10:00 – 11:30 a.m. EST
Telling Your Story
Now that you are ready to tell your story, learn how to tell it best based on the platform you’re telling it on, the place you’re telling it in, and the people you’re telling it to! Get tips for storytelling on your church’s website, through social media, by email, via video, and even in your church building!

Leader bio: Christen Kinard has spent a decade as a professional in communications and marketing. She has helped businesses and organizations as diverse as high-end retail stores and independent schools develop and implement efficient and impactful communications strategies. Digital Congregations sits at the intersection of her desire to do meaningful work, her belief in the importance of faith communities, and her talents and experience. Christen has a MA in Peace and Conflict Resolution from Norwich University and a BA in International Relations and French Literature from the University of South Carolina.

Online Format: This four-session workshop will use Zoom technology to meet online in order to allow for presentations by the leader as well as interaction among participants. Participants will need an electronic device equipped with a reliable Internet connection, built-in or external microphone, and a built-in or external webcam.

Cost: Both individual and group registration options are available; group registration consists of up to 3 individuals from the same church or organization.

$110 per individual, if register by March 14, 2021. (Note: Beginning, March 15, individual price increases by $15. Register early and save!).

$150 per group (up to 3 participants from the same church/organization), if register by March 14, 2021. (Note: Beginning March 15, group registration price increases by $25. Register early and save!).

CEUs: .4 CEUs (Continuing Education Units) for this event. Note: CEU certificates can be generated upon request at the time of the event.

Registration: Online registration is open. Click here to REGISTER. Registered participants will receive a Zoom meeting link the week prior to the event’s first meeting.

Waiting List: Space is limited. Register early to reserve your spot. Once event reaches capacity, a waiting list will be started.