Online Workshop: Social Media Deep Dive for Churches

Led by:  Christen Kinard, Founder, Digital Congregations

Workshop Description: This 4-part course is designed for anyone who communicates—or wants to communicate—on behalf of a church via social media. It will demystify social media platforms and teach you how to use them most effectively in connecting with your congregation. In addition to the four 75-minute sessions, workshop participants will receive the recordings and slides from each class in case they are unable to attend. Each week, office hours are offered for one-on-one conversation. At the end of the month, participants will also receive a take-home tool sheet so they are fully equipped to move forward with confidence.

Tuesday, October 19 | 11 a.m. ET
All Platforms Are Not Equal
Every social media platform serves a different purpose, reaches a different audience, and should be used differently. In this 75-minute session, we will:
– address the function and demographics behind all popular platforms,
– review how to use them to their fullest advantage,
– determine the most appropriate platform(s) for your church.

Tuesday, October 26 | 11 a.m. ET
Best Practices & FAQs
Most churches make the same basic mistakes when it comes to social media. And I get the same questions in classes and consulting. In this 75-minute session, we will:
– highlight the most common social media pitfalls among churches,
– teach you how to avoid them in the future,
– clear up any lingering confusion about the ins and outs of posting.

Tuesday, November 2 | 11 a.m. ET
Making It Work For You
Do you find yourself looking for things to post? Do you wonder when to post them? The biggest hurdle to impactful social media communication is getting and staying organized. In this 75-minute session, we will:
– pinpoint the best types of content and the best times to post,
– share all the industry secrets for scheduling and saving time,
– help you develop your own content calendar and messaging direction.

Tuesday, November 9 | 11 a.m. ET
From Analytics to Insights
Every social media platform provides its users with a wealth of information. But understanding this information and how to use it can be difficult. In this 75-minute session, we will:
– break down the types of analytics and what they mean;
– measure the impact of your marketing, content, and social activity;
– uncover the insights to inform and improve your strategy.

Leader bio: Christen Kinard has spent a decade as a professional in communications and marketing. She has helped businesses and organizations as diverse as high-end retail stores and independent schools develop and implement efficient and impactful communications strategies. Digital Congregations sits at the intersection of her desire to do meaningful work, her belief in the importance of faith communities, and her talents and experience. Christen has a MA in Peace and Conflict Resolution from Norwich University and a BA in International Relations and French Literature from the University of South Carolina.

Online Format: This four-session workshop will use Zoom technology to meet online in order to allow for presentations by the leader as well as interaction among participants. Participants will need an electronic device equipped with a reliable Internet connection, built-in or external microphone, and a built-in or external webcam.

Cost: Both individual and group registration options are available; group registration consists of up to 3 individuals from the same church or organization.

$110 per individual, if register by September 26, 2021. (Note: Beginning, September 27, individual price increases by $15. Register early and save!).

$150 per group (up to 3 participants from the same church/organization), if register by September 26, 2021. (Note: Beginning September 27, group registration price increases by $25. Register early and save!).

CEUs: .4 CEUs (Continuing Education Units) for this event. Note: CEU certificates can be generated upon request at the time of the event.

Registration: Online registration is open. Click here to REGISTER. Registered participants will receive a Zoom meeting link the week prior to the event’s first meeting.

Waiting List: Space is limited. Register early to reserve your spot. Once event reaches capacity, a waiting list will be started.