Online Workshop: Advanced Social Media Strategy for Churches

Led by:  Christen Kinard, Founder, Digital Congregations

Workshop Description: This 4-part course is designed for churches that want to learn how to use social media for ministry, not just marketing. It will teach you how to enhance and improve your current efforts, to stand out in the social space, and to develop and implement an effective social media strategy. In addition to the four 75-minute sessions, workshop participants will receive the recordings and slides from each class in case they are unable to attend. Each week, office hours are offered for one-on-one conversation.

Developing a Strategy
There are two approaches to social media posting: one is strategy-driven and the other is content-driven. A strategy-driven approach is more powerful and saves time and resources in the long run. In this 75-minute session, we will:
identify the major components of a social media strategy;
determine your church’s goals and objectives, channels, and audience;
clarify the differences between messaging buckets, campaigns, and curated sources.

Building a Calendar
Now that you have a strategy, you need to implement it. And you can’t do that without a content calendar! In this 75-minute session, we will:
review the content calendar I develop for my clients,
discuss the required roles for implementation,
troubleshoot the most common challenges that churches face in this process.

Branding & Writing for Social Media
It is time to post! The competition for your followers’ time and attention can be fierce. The secret is to not compete, but rather to set yourself apart. In this 75-minute session, we will:
discover the rules of writing for social media,
work through the fundamentals of branding,
help you begin to develop your church’s voice and tone.

Social Media Advertising
If your church is interested in advertising on social media platforms, you can do a lot with even a small investment. In this 75-minute session, we will:
introduce you to the ins and outs of social media advertising,
answer churches’ most frequently asked questions,
compare and contrast the available advertising options.

Leader bio: Christen Kinard has spent a decade as a professional in communications and marketing. She has helped businesses and organizations as diverse as high-end retail stores and independent schools develop and implement efficient and impactful communications strategies. Digital Congregations sits at the intersection of her desire to do meaningful work, her belief in the importance of faith communities, and her talents and experience. Christen has a MA in Peace and Conflict Resolution from Norwich University and a BA in International Relations and French Literature from the University of South Carolina.

Online Format: This four-session workshop will use Zoom technology to meet online in order to allow for presentations by the leader as well as interaction among participants. Participants will need an electronic device equipped with a reliable Internet connection, built-in or external microphone, and a built-in or external webcam.

Cost: Both individual and group registration options are available; group registration consists of up to 3 individuals from the same church or organization.

$110 per individual, if register by October 3, 2021. (Note: Beginning, October 4, individual price increases by $15. Register early and save!).

$150 per group (up to 3 participants from the same church/organization), if register by October 3, 2021. (Note: Beginning October 4, group registration price increases by $25. Register early and save!).

CEUs: .4 CEUs (Continuing Education Units) for this event. Note: CEU certificates can be generated upon request at the time of the event.

Registration: Online registration is open. Click here to REGISTER. Registered participants will receive a Zoom meeting link the week prior to the event’s first meeting.

Waiting List: Space is limited. Register early to reserve your spot. Once event reaches capacity, a waiting list will be started.